Our Writings
Thinking out loud on product design
Notes on UX, product design, and building software people actually understand. No fluff — just what we've learned shipping with SaaS teams.
Your SaaS Product Got Harder to Use as It Grew. That's Not an Accident.
Every feature your team added made sense when you added it. Together, they created something your earliest users no longer recognise and your newest users cannot navigate. This is how SaaS products become their own worst enemy — and how to stop it.
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What AI Can't Do (And What We Do Instead)
AI can design anything. That's precisely the problem. When a tool can produce every possible interface, it has no reason to produce the right one. Here's what separates designed-for-AI-speed from designed-for-your-product.
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AI Made Design Faster. It Didn't Make It Better.
Speed is no longer the bottleneck in design. AI can generate interfaces in seconds. What it cannot do is tell you which interface is right for your specific product, your specific users, at this specific stage of growth. That's judgment. And judgment is now the entire game.
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Why Your SaaS Onboarding Loses Users in the First Week
The activation problem usually isn't a missing feature — it's a clarity gap. Here's how to find where new users lose confidence, and how to fix it.
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